We’re grateful for the support of some amazing businesses. Read more about who they are below.

  • Fondo
  • Trek and Bontrager
  • RACV
  • Melbourne Cycling League
  • Coffey Ford
  • Lead Out Cycling


At Fondo, women come first.  The company was founded in 2013 by three women who noticed a shortage of quality women’s cycling apparel when they started riding bikes four years ago, so they took it into their own hands to address the problem. 12 months on, they’ve developed a range of that incorporates high performance, superior quality and beautiful designs. Fondo is a proud supporter of women’s cycling and is thrilled to be managing the Trek Fondo team.


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Trek and Bontrager

In 1976, in a southern Wisconsin barn, a pair of visionaries set out to create the best bike is the world. They fostered a culture of craftsmanship, where every bicycle was a point of pride. We’ve grown far beyond those modest roots, but to this day every bike we make is a testament to Trek’s founding principles. Since then no one in the world has done more to refine and redefine the experience of riding a bicycle than the engineers and designers at Trek. The path to superior performance is paved with curiosity, so we give the brightest and most passionate scientists the resources to question everything. As a result Trek and Bontrager products are ‘Best in Class’ and will help you perform to your full potential each time you saddle up for a ride!

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RACV advocates for better facilities and improved safety for all road users – not just motorists.  One of the great services RACV offers to cyclists includes Bike Assist, roadside cover designed to assist bicycle riders in the event that their bike cannot be ridden due to an accident, mechanical problem or puncture. They also operate the expanding Melbourne Bike Share program and are long-time supporters of the Great Victorian Bike Ride.


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Melbourne Cycling League

Melbourne Cycling League is a newly incorporated cycling club, affiliated with Cycling Victoria. One of the clubs primary points of differentiation is a desire to create a networked community of professional people with a passion for riding a bike. Melbourne Cycling League is innovative, connected, engaged and an influential voice in Melbourne cycling. It hosts regular events both on and off the road.


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Coffey Ford

Coffey Ford has been a Ford dealer for more than 60 years and has built a reputation for outstanding customer service. From the moment you speak to one of their friendly staff to when you drive away in your new car, Coffey Ford knows you’ll be thrilled with your experience. Grab a great deal on a new car, used car and demo model, book a service or ask about finance – they’re keen to help.



Lead Out Cycling

Bridget, Siobhan and Anna train with Lead Out, a Melbourne-based cycling coaching business that focusses on developing fitness, skills and having fun. Lead Out offers group training sessions that cater to cyclists of all levels, from beginners to competitive cyclists, plus personalised training programs, cycling tours and events.


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